So... how did I get here?
I moved from Singapore to NYC at 11 years old to attend The Juilliard School. After graduating with my Masters in Music, performing at Carnegie Hall, and appearing in a campaign with Herbie Hancock...
I ditched Classical Music for Conversion Copy.
Why? Because I wanted to make real-life impact, change lives, empower others, and make the world just a little better.
And what better way to do that than to write high-converting copy for entrepreneurs on a mission to do the same?
So in 2018, I started my career as a conversion copywriter. I learned to write copy packed with personality, persuasion, and profit.
Today, I help 6 and 7-figure online course creators, coaches, and business owners write copy that captures their audience's attention, connects with their heart, and converts into cash.
Me pulling an "Amadeus" before a concert
I know the impact your offers make - they solve problems, build confidence, and change lives (literally). You know they work, but your audience isn't so sure.
They're afraid they won't make their investment back. Or worse... that you don't have exactly what they need to get where they want to go.
That's where I come in.
I'm here to help you scale your business and increase your impact through your emails, sales pages, web pages, blog posts, ads, captions - anywhere else you put words.
With me as your copywriter, your audience won't ever wonder if your offer is "right for them." They'll know you've got what it takes to take them from point A to B. (And a little more for the road.)
The copy I write takes people from hesitant to
"here's my credit card!"
Lila, my soul dog & fur baby, & my partner, Jared
Who has my heart, forever:
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Good food, reading, traveling, friends, & my family.
What makes me smile:
Enough biz talk... Here are some facts about me!
one
Some of my faves
Fujii Kaze, BTS, & NewJeans
Artists I can't stop listening to:
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Alice in Borderland, La Casa de Papel, & Itaewon Class
Top 3 shows:
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Singaporean, Korean, & Japanese
My favorite cuisine:
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